Privacy policy

Last updated: 13 January 2026

La Belle Wave operates this store and website, including all related information, content, features, tools, products and services (the “Services”). La Belle Wave is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you interact with us, we may collect:

Contact details

Name, billing address, shipping address, email address and phone number.

Financial information

Payment card details and transaction information (processed securely via our payment providers).

Account information

Username, password, preferences and settings.

Transaction information

Items viewed, added to cart, purchased, returned or exchanged.

Communications

Information you provide when contacting customer support.

Device information

IP address, browser type, device identifiers and network information.

Usage information

Information about how you use and navigate the Services.

How We Collect Personal Information

We collect personal information:

  • Directly from you (when you place orders or create an account)
  • Automatically through cookies and similar technologies
  • From Shopify and service providers
  • From business and marketing partners

How We Use Your Personal Information

We use your personal information to:

Provide and Improve Our Services

  • Process payments
  • Fulfil orders
  • Arrange shipping
  • Manage returns
  • Provide customer support
  • Maintain your account
  • Improve website functionality

Marketing and Advertising

  • Send promotional communications (where permitted)
  • Display relevant advertisements
  • Personalise product recommendations

You can opt out of marketing emails at any time via the unsubscribe link.

Security and Fraud Prevention

  • Detect and prevent fraud
  • Protect our business and customers

Legal Compliance

  • Comply with tax and accounting obligations
  • Respond to lawful requests from authorities

Lawful Basis for Processing (UK & EEA)

Under UK GDPR, we process personal information under the following lawful bases:

  • Contractual necessity – to fulfil orders and provide Services
  • Legal obligation – to comply with applicable laws
  • Legitimate interests – to operate and improve our business and prevent fraud
  • Consent – where required for marketing communications

How We Share Personal Information

We may share personal information:

  • With Shopify, which hosts our store
  • With payment processors
  • With shipping and fulfilment providers
  • With IT and analytics providers
  • With marketing and advertising partners
  • Where required by law

Shopify may process personal information in countries outside the United Kingdom or European Economic Area in accordance with its own privacy policies.

Relationship with Shopify

Our store is hosted by Shopify. Shopify processes personal information in order to provide and improve its services.

You can learn more about how Shopify processes personal data at:

https://privacy.shopify.com

International Transfers

Your personal information may be transferred outside the United Kingdom or European Economic Area.

Where this occurs, we rely on recognised safeguards such as Standard Contractual Clauses or transfers to countries deemed to provide adequate protection.

Data Retention

We retain personal information only as long as necessary to:

  • Provide Services
  • Maintain records
  • Comply with legal obligations
  • Resolve disputes

Your Rights (UK & EEA)

If you are located in the UK or EEA, you may have the right to:

  • Access your personal information
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent (where applicable)
  • Request data portability

To exercise your rights, contact us using the details below.

Marketing Preferences

You may opt out of promotional emails at any time by clicking “unsubscribe” in any marketing email.

We may still send transactional or service-related communications.

Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect personal information from children.

Security

We implement appropriate technical and organisational measures to protect your personal information. However, no system is completely secure.

Complaints

If you have concerns about how we process your personal information, please contact us.

If you are located in the United Kingdom, you may lodge a complaint with the Information Commissioner’s Office (ICO) at:

https://www.ico.org.uk

If you are located in the European Economic Area, you may contact your local supervisory authority.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

Contact Details

La Belle Wave

Chepstow Road, 240

Newport

Wales

NP19 8EN

United Kingdom

Email: contact@labellewave.co.uk

For the purposes of applicable data protection law, La Belle Wave is the data controller of your personal information.